John Lewis Christmas Advert 2024 Toy Story. It’s that moment when you go a little deeper in your heart, in your mind and in. This year, john lewis decided to directly feature its own store in its festive advert for the first time, which feels like it breaks the fourth wall a little.

Frantically looking for a present (in the iconic oxford street store, no less), she starts. The 2024 john lewis christmas advert opens with our heroine, sally, haring through a john lewis store in the minutes leading up to closing time.